Let’s Hear It (LHI) was launched in 2018 by the Vancouver JUNO Host Committee to spotlight emerging B.C. talent and celebrate the local music community. Following the 2018 JUNO Awards, Music BC carried the legacy forward, introducing a live performance series that by 2023 grew into a multi-venue, one-day festival in Vancouver’s Mt. Pleasant - quickly becoming the premier showcase for emerging B.C. artists.

Between 2023 and 2025, the festival featured over 70 local performers across independent venues including The Fox Cabaret, Anza Club, Red Gate, La Fabrique St. George, and The Cobalt.

In 2024, the introduction of the Jumpstart Forum expanded LHI’s scope, offering a full day of panels, education, and networking for the music industry.

When the JUNO Awards returned to Vancouver in 2025, LHI once again took centre stage as the Host Committee’s platform for community events celebrating the growth and diversity of B.C.’s music sector - cementing its status as the longest-running JUNO legacy to date.

This milestone marked both a return to its roots and the beginning of a new legacy. Beginning in 2026, LHI transforms into SoMa Fest - an independent, community-driven festival celebrating discovery, connection and collaboration across B.C.’s music scene - with the Jumpstart Forum reimagined as the SoMa Forum. We look forward to welcoming you into this next chapter!